Wednesday, July 6, 2016

Collision with Pluto-Like Objects Might Have Given Rise to Mars Moons

The Red Planet Mars’ two tiny and deformed moons- Phobos and Deimos, are thought to be as captured asteroids. Although, an alternative theory suggests that they might have been chipped-off leftovers of the old Martian block from an ancient impact.

The argument that these moons not being asteroids are strongly supported by the fact that they both have circular orbits around Mars. They would have comparatively less circular orbits if they were asteroids held by gravity of Mars. A coincidence of one moon having circular orbit would still appear by chance, however, both having circular orbits seems extremely unlikely.

Researchers are now adapting models to study the formation of Earth’s Moon, which is also thought to be formed because of a large collision. The result of the research shows that an object with mass of Pluto impacting after thrown around a thousandth of Mars’ mass into orbit and the edge of the disc would apparently reach beyond the 24,000-kilometer orbit of Deimos, which happens to be the outer moon.

To summarize, materials nearer to Mars would be dragged down by the planet’s gravity. However, the fast spinning outer disk would keep it out of the gravity’s clutches causing collisions, thus resulting into tiny Moons such as Phobos and Deimos. This would explain the fast rotation of the Planet even today.



Thursday, January 28, 2016

About 20 People Killed By Suspected Islamic Extremists At Burkina Faso Hotel

Ouagadougou, Burkina Faso

The Security forces in Burkina Faso launched a dynamic attack against the gunmen who stormed the Splendid Hotel in the nation’s capital, Ouagadougou, reported the state-owned Radiodiffusion-Télévision du Burkina (RTB) on early Saturday.

RTB reported that there was intense gunfire that lasted for about 40 minutes in the direction of the hotel. It was also reported that about 10 vehicles were on fire, which were parked near the 147-room, luxury hotel in Ouagadougou. RTB had also reported that the Security Forces had freed about 15 hostages, which also included the country’s Public Sector Minister.

A clip that shows vehicle on fire nearby the Splendid Hotel during the assault.
[Photo Source: Burkina Faso AP Television – Independent]

A fire raged at the entrance of the four-star Splendid Hotel, and screams could be heard coming from inside the hotel. It has not been revealed how many hostages might be remaining in the hotel.

A nearby, busy Cappuccino restaurant had also been targeted. A Cappuccino staff member, said over telephone that several people had been killed at the restaurant, but was unable to give an exact toll.

The country's foreign minister, Alpha Barry, had earlier told Reuters that Special Forces made up of Burkinabe security, with support from French Special Forces and US intelligence had fortified a boundary around the hotel.

Although Islamist groups have waged attacks across the region, i.e., Al-Shabab in Somalia , the Boko Haram in Nigeria, and the Al-Qaeda in Mali, Burkina Faso was relatively free of extremist violence.

This assault is the first to hit Burkina Faso’s capital city, Ouagadougou.

Friday’s assault on the Splendid Hotel and Café, a place that is frequented by westerners, diplomats and upper class Burkinabe’s, has intensified the anxiety concerning the potential of Islamist extremists to strike civilian targets in Burkina Faso.

Al Qaeda group claims responsibility

The Al Qaeda in the Islamic Maghreb claimed responsibility for the assault, according to the Mauritania-based Al Akhbar news agency. CNN could not independently confirm that claim.

The Ouagadougou attack comes less than two months after a jihadist hostage siege at the luxury Radisson Blu Hotel in the Malian capital Bamako in November, in which 20 people died including 14 foreigners. This assault had similarities to the November hotel attack in nearby Mali, according to one reported witness account. 

Witnesses have also said that the attackers were light-skinned and wore turbans. They also spoke a language that was not native to Burkina Faso.

A survivor told Robert Sangare, a local hospital director, that the number of dead could be anywhere close to 20, according to the Associated Press. There were no specifics about the number of dead people, but several bodies were seen lying outside the hotel, the gendarmerie said, according to the country’s state broadcaster, RTB.

About 63 hostages were freed that included 33 wounded after security forces launched an assault to free them, the Communications Minister Remis Dandjinou told AFP.

The U.S. Embassy in Ouagadougou said via Twitter that it is monitoring the situation, and urged U.S. citizens to avoid downtown Ouagadougou.  There was also no indication as to whether there were any Americans inside the hotel. In a tweet,

A French Embassy spokesperson told CNN the embassy did not know whether any French nationals were inside the hotel at the time of the attack.

The attempt to retake the hotel was reported on Twitter by Gilles Thibault, the French ambassador to Burkina Faso. Mr. Thibault also added that an Air France flight from Paris to Ouagadougou was diverted on Friday night to Niamey, Niger.

Both the United States and the French consider Burkina Faso a key collaborator in the war against violent Islamist radicals in West Africa. The U.S. military also has over 60 troops in the country who work with the French troops on security assistance.

Photo Source – Ouagadougou, capital of Burkina Faso

Burkina Faso is surrounded by six countries - Niger to the east, Mali to the north, Benin to the southeast, Ghana to the southwest, and Togo and Ghana to the south. Ouagadougou is its capital. Formerly called the Republic of Upper Volta, it was established in 1958 as a self-governing colony under France.  In 1984, Thomas Sankara, the then President renamed the country as Burkina Faso. The residents of Burkina Faso came to be known as Burkinabé. French was declared as the official language of government and business. Burkina Faso’s main produce is gold and cotton. It is diverse in terms of religion, and has a population of about 60 per cent Muslim, according to Government figures.

Burkina Faso has been plagued far more by domestic political problems than extremism.  During early September 2015, the Regiment of Presidential Security (RSP) toppled Burkina Faso’s president and prime minister by staging a military coup, briefly seizing power.  It then declared the National Council for Democracy as the new national government.

However, on 24 September 2015, with continuing pressure from the African Union, ECOWAS, and the armed forces, the military junta stepped down, and Michel Kafando was reinstated as Acting President. In November, Burkina Faso elected a new president after nearly thirty years of dictatorial rule, followed by a civil revolt.  Roch Marc Christian Kabore, a former prime minister of the West African nation won more than 50% of the votes. .


Saturday, December 5, 2015

Why KISS Strategy Effective In Content Marketing?

Content marketing is a long-term marketing strategy that big brands are applying to build their presence online.
[Connected Link :]

Content in the form of written words, podcasts, info graphics, apps, videos, games are the new age tools that Digital Marketers are applying. Real advertising like TV commercials, print ads, hoardings are still there but the amount of money required for making them alive are very high so brands are now taking up

Content Marketing to get higher returns in very less price.

In order to create influential content on the web, it's advisable to follow the KISS (Keep It Simple and Stupid) strategy.

Almost every content marketers, who follows this strategy gets 100% results. Nobody will read a University research before buying something online. Online buyers need quick and informative content. Usage of words, which needs a dictionary to decipher, should be avoided if you want to write an effective sales copy. According research, content written on the web should be written for a customer in a hurry. Almost 80% of your work is done if your content has a killer headline.

Content Marketing is the newest form of Marketing, which is getting huge momentum and many jobs are slowly created around the web for people who thinks.

I want to bring David Ogilvy here as he said, people who can't think, can't write well. Write simple if you aren't writing a novel. Chetan Bhagat is the most popular writer because he knew this. He is a writer for the mass because he writes what general public speaks. Once you follow these strategies, you will be able to sell things like a master online.

There's nothing like doing what you love, so write and earn millions.

Keep it simple, stupid !

Article Courtesy :
Pallav Gogoi  -
For Further Reading:

Monday, November 9, 2015

Motorola Talkabout - T400 Two Way Radio Review

Rugged, Packed with Features and ready for an Adventure

Whether taking your family on a camping expedition or going backpacking alone, a set of walkie-talkies is a highly essential item. There are an assortment of two-way radios in the market, and most of the new ones have a wide range of frequency options, with some of them weighing less than half a pound. It is here where the Motorola Two-way Radios come in. These small, but effective devices can help you keep in touch with the outside world where cell phone services dare not tread.

The Motorola Talkabout-T400 Two Way Radio.

The Motorola Talkabout-T400 Two Way Radio is an excellent camping and hiking walkie-talkie, and is a necessary item, perfect for camping and outdoor family excursions. It has a durable, light, waterproof body, and is packed full of features. In terms of price and functionality, it is good value for money.


The radio has 22 channels to choose from, including GMRS (General Mobile Radio Service) and FRS (Family Radio Service) frequencies. It also has 121 privacy codes, which totals to 2,662 combination options, making it really easy to locate an open channel network. If you are still facing difficulties in finding a frequency, then you have the option of running a channel scan. You also have access to private channels and hands-free operations. The Motorola Talkabout T-400 can also access NOAA weather channels**, and if there is a local emergency, your radio will signal you.

There are three ways to operate your radio. First, there is the option of utilizing the NiMH batteries (rechargeable), which you can use it for close to eight and a half hours. Alternately, you can plug in the tiny USB cable to an electrical outlet, or hook it up to your automobile adaptor, or connect it to your computer. You can also use the three AA batteries on the go for up to 21 hours.

It also allows keeping your hands free while hiking or climbing any rocky terrain. In other words, the iVOX / VOX acts like a speakerphone and facilitates hands-free communication.

Another interesting feature is the QT or the Quiet Talk facility, which permits nonstop communication with other Motorola radios that share this feature. It can filter any annoying transmissions from non-Motorola radios, particularly in busy and high traffic zones. The T-400 also has the facility of communicating with any radio that has the FRS/GMRS feature, irrespective of its brand, as long as it shares matching channel and privacy codes.

The Talkabout T-400 has a backlit screen in addition to displaying valuable information. The battery meter will notify you when you need to recharge the radio. The built-in LED flashlight guarantees that you will not have to worry during unforeseen emergencies or power failures. Alternately, you can also use three AA batteries (to be purchased separately) in case of an emergency.

The unit, as mentioned earlier, also has the SCAN feature to identify which channels are in use. It can also be programmed to transmit a distinct tone when you finish your conversation. In other words, it would be like replying "Roger" or "Over" after you complete your conversation. You can also personalize the radio to notify you when your batteries are low. There is also the keypad lock facility that prevents your personalized settings from being accidentally changed. It also prevents the user from accidentally pressing the keys while on the go

Help & Support

Although the Motorola Talkabout T-400 comes with a one-year warranty, the company could have increased that period, as it is much shorter than most comparable devices.

If you need any help with your T-400, you can always access the website and download any manuals or FAQs. Alternately, you can also contact support agents by email or via phone.

Price Range

The Motorola Talkabout T-400 is priced at around $69.00 (inclusive of a discount of $11.00 on shipping) at  However, you are likely to get an used one at a reduced price.

Customer Reviews (

The average overall performance points for the T-400, collected from over 50 users is 4.0 out of 5 stars on


The Motorola Talkabout T-400 albeit having a tough exterior, is compact and handy in size. The rubberized grips are easy to hold, with the controls and buttons providing a solid feel. The unit does not appear cheap and the yellow color of the family model makes it very easy to spot. The volume comes forth as good with fairly loud and clear communication.


However, there are a few aspects where it does not measure up. For example, although it specifies a coverage area of about 35 miles, the actual range will vary depending on terrain and conditions. It should be noted that this range is over calm waters or open plains, and if you are using it in the mountains, you can expect a range of only around two miles or less. While most users also complained that the batteries lasted for just about a day, some users felt that a charging base or cradle, would have made a huge difference. Few users also felt that the unit could have done with an SOS function as well.

Personal Review
I am a big fan of mobile phones and don’t really fancy the walkie-talkie very much. Maybe it is because of the multiple functions that cell phones provide. Truth told, I find it a bit comical to watch people stick something the size of a small brick in to their ear. However, after researching the entire week on the internet, my findings have completely altered my perception about two-way radios. For someone who loves the outdoors, the T400 appears to be pure bliss. 

In short, the Motorola Talkabout T400 Rechargeable Two-Way Radio comes across as a nice tough little two-way radio set, with built-in LED torches and a weather radio. It is an extremely useful accessory to have while out camping or on any outdoor excursions in an area where there is limited cell coverage. In short, it is truly rugged, packed with features and ready for an adventure.

Motorola Talkabout-T400 Packaging Includes

•    TWO MotorolaT400 radios (2)
•    TWO Rechargeable Ni-MH batteries
•    TWO Micro-USB wall charging cables
•    Wall adapter
•    Charging tray
•    Swivel belt carry holsters
•    ONE Accessory brochure
•    ONE User Guide/ Product manual

Motorola Talkabout-T400 (Images)

Image -  Motorola Talkabout-T400 Two Way Radio [Image]

 Product Description

Motorola Talkabout-T400 (General Info)
Note: This information was taken directly from the Motorola Solutions, Inc. site.

•    Band: GMRS/FRS
•    Range (miles) - Up to 35-mile range
•    Top Mid Base Ranges (miles) - 35/6/2
•    Indoor range: 4 floors (approximate)
•    Dimensions - 7.54 in. H x 2.26 in. W x 1.37 in. D  
•    Weight (without battery) - 0.418 lbs.
•    Weight (with battery) - 0.43 lbs.
•    IP Rating - IP54 weatherproof
•    Channel monitor - Yes
•    Channels - 22 channels, each with 121 privacy codes  [in optimum conditions]
•    QT (Quiet Talk) Interruption Filter - Yes
•    Priority scan - Yes
•    Monitor - Yes
•    Auto squelch - Yes
•    11 Weather Channels (7 NOAA) with alert feature - Yes

Motorola Talkabout-T400 (Interface)

•    VOX iVOX Hands-free Communication With or Without Accessories - Yes
•    Flashlight - Yes
•    Call Tones - 20 regular
•    Backlight - Yes
•    Keypad lock - Yes
•    Keypad tones - Yes
•    Timer – Yes

Motorola Talkabout-T400 (Power)

•    Battery Life - 21 hr. alkaline (3 AA) or 8.5hr. NiMH [premium Alkaline cells not supplied]
•    Battery type - NiMH battery pack , 3 AA
•    Power: 0.5 watt
•    Rechargeable - Yes
•    Mini-USB Charging Port - Yes
•    Eco Smart - Yes
•    LCD Battery Meter - Yes
•    Battery save power save – Yes

Ref. Sources:


Customer Reviews and Price Details:


NOAA Weather Channel

** To keep in touch with changing weather conditions, weather alerts will provide you with warnings of incoming storms or dangerous conditions. You can tune in to one of seven NOAA channels (National Oceanic and Atmospheric Administration) on your T400, and you will always know what to pack with continuous local and regional weather broadcasting. However, NOAA radio service may not be available in all areas. Please check with your local weather office for frequency and details, or visit, (Canada: ).

Wednesday, October 28, 2015

Deutsche Bank Mistakenly Transferred $6B To American Hedge Fund Client's Account: FT Report

A junior member of the Deutsche Bank foreign exchange sales team nearly cost the Bank billions at a time when it is already under intense scrutiny from regulators. He accidentally sent a hedge fund client $6 billion while their boss was on holiday.

[Image 1: A junior member of the Deutsche Bank foreign exchange sales team was reportedly responsible for Deutsche Bank's mistake ( M. Spencer Green/AP)]

[Image Courtesy:]

The client supposedly received a $6 billion payment due to a slip-up from the bank's foreign exchange desk in June. However, the money was recovered the same day. Nevertheless, the incident was reported to the U.S. Federal Reserve, the European Central Bank and the UK Financial Conduct Authority reported the Financial Times.

The details emerged yesterday just hours after the German investment bank said that it would ditch several of its top managers as part of a shake-up of the struggling business under its new British chief executive.

It was believed that the junior trader had erroneously processed a gross amount, instead of a net value. In other words, the trade had “too many zeroes,” one of the members of the staff told the newspaper. Although it was only a virtual transaction, it was enough to cause a scare.

Neither the employee’s name has been announced, nor was the Deutsche Bank available for comment.

Two co-chief executives of the bank, Juergen Fitschen and Anshu Jain had resigned in June following alleged slip-ups and missed profit targets. They were replaced by the new co-CEO John Cryan.

The new co-CEO John Cryan is splitting its investment bank into two separate unit’s structure after €6bn third quarter loss. Cryan plans to shed assets and shrink the bank and has launched a major business and management shake-up, as part of a strategic overhaul

Cryan had sent a memo in July to employees citing “antiquated and inadequate technology” and too much reliance on “manual labor” as core problems, which have hurt the bank’s efficiency.

Bank Errors in the range of $50,000 to $100,000 occur at times, and a big erroneous trade can influence the market. It is unclear whether Deutsche Bank’s June error had any effect on currency prices, reported The Wall Street Journal

Thursday, September 24, 2015

Nevil Shute - A Town Like Alice Review

I happened to read this novel, while in school. I was a western novel freak and I still don't know how this novel got into my head. Maybe, it was to show others, that I too read books, other than comics and westerns.

However, this book was the one that made me start a long over affair with books, other than westerns.

Unfortunately, I am now more dependent on the net and movies now, and it is quite sad for someone who used to read a book a day. Although, I do try and catch up, but my attention wanders soon after. Maybe the love for books will return some day.

It was an uncle who introduced Nevil Shute to me. Uncle Radhakrishnan (RIP) was an avid reader. He used to read and smoke his "Scissors" with a cup of tea for hours. I used to be in awe just watching him. He then used to tell me the stories that he had read. He used to be busy with office work, and slowly and he would ask me to read and complete the story. Looking back, I think that was the turning point, when Alice came in to my head.

Now, you might be wondering what made this book return now.... maybe because, I was watching Alicia Silverstone’s "Clueless" the other day... which by the way is absolutely clueless......and I switched channels to one of the popular music stations... and the song, "Who the f'**k is Alice" was playing.... So, I thought this was a sign, a sort of deja vu... I must write a piece on the book and perhaps that will give uncle the much-needed rest from my head.

So, here it is... I am just "shueting out"

Now a small intro from wikipedia...

Nevil Shute Norway (17 January 1899 – 12 January 1960) was an English novelist, and aeronautical engineer who spent his later years in Australia. He used his full name in his engineering career, and Nevil Shute as his pen name to protect his engineering career from any potential negative publicity in connection with his novels. Shute died in Melbourne in 1960 after a stroke.

A Town Like Alice is a classic romance (among other things), by Nevil Shute. It was published in 1950, and reflects the bias and prejudices of its time, but it is also a powerful book about a smart, tough, resourceful young woman. It is more of an economic development and romance novel, when Shute had newly settled in Australia.

And a brief review on the story...from Carrie,

Jean Paget, a young Englishwoman, becomes romantically interested in a fellow prisoner of World War II in Malaya, and after liberation emigrates to Australia to be with him, where she attempts, by investing her substantial financial inheritance, to generate economic prosperity in a small outback community — to turn it into "a town like Alice" i.e. Alice Springs.

It is also a story about healing – after the war, Jean feels “About a hundred years old,” and when she finds out that Joe Harmon is alive, she begins to come alive herself again. Joe and Jean are touching, sweet, and sexy together and very funny. It is also a story that is very strong in depiction of place – London, Malaysia, and Australia come to vivid life in the pages. It is a short book full of powerful moments.

Jean survives in Malaysia because she takes time to learn the language, she respects the culture, and she adopts many Malaysian habits that make her life much easier and more comfortable.

I have read this two times, and each time and what strikes you is the way, Jean and Joe accept one another. They are very funny together, and are adamant that they will not attempt to change each other, even though they are both willing to change themselves. They trust each other completely and they balance each other well and they have great sex (off page – it’s implied)

The novel was adapted to a film in 1956 as A Town Like Alice. It starred Virginia McKenna and Peter Finch, directed by Jack Lee. This film was known as Rape of Malaya in U.S. cinemas, and by various other titles in non-English-speaking countries

Friday, August 14, 2015

Ivory And Rhino Horns Shipment Seized in Vietnam

Rhino Horns And Ivory Shipment Which Were Supposed To Have Originated From Mozambique Were Seized By Vietnamese Custom Officers.

[Image 1: Law enforcement officials examining the ivory and rhino horns that were seized by the customs officers at the Vietnamese Port of Da Nang.]
[ Image Courtesy : ]

Customs officers in Vietnam confiscated nearly one metric ton of rhino horns and ivory, which were supposed to have originated from Mozambique.

Vietnamese state media reported on Friday, that custom officers at the Tien Sa Port in Vietnam have seized over 593 kilograms of elephant tusks  and 142 kilograms of rhino horn chunks, hidden in fake marble, as reported by Yahoo News.
The shipment of rhino horns and ivory were supposed to have originated from Mozambique, and that the haul was discovered at the central port of Da Nang yesterday, said the Vietnamese Tuoi Tre newspaper.

The rhino horn trade was banned globally by the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) in 1977. However, the trade has flourished thanks to demand from Vietnam and China, who have been long been accused of being one of the world's worst countries for trade in endangered species, reported The ABC News.

Vietnamese people believe that the rhino horn can cure just about anything including cancer. Local superstitions also credit it with having aphrodisiacal and medicinal properties.

In Aug. 2014, France destroyed its stockpile of over 15,000 pieces of seized ivory products. While, China destroyed six tons of ivory and the United States burned down its ivory stockpile for the first time in Nov. 2014.

After intense pressure from conservation groups, Hong Kong, in May 2014, had destroyed about 30 tons of ivory seized from smugglers. This marked an important step in combating the illegal trade in elephant tusks, reported The Guardian.

Vietnam could be the latest country to destroy its stockpiles of illegal wildlife products.

Susan Lieberman, Executive Director of conservation policy, Wildlife Conservation Society applauded the move, especially because of Vietnam’s reputation as a global player in illegal wildlife trade and trafficking.

However, does destroying ivory save elephants? Karl Mathiesen from The Guardian investigates

Sunday, April 26, 2015

Control Dramas Never Work The Way We Want

Control dramas never works.

Unless you’re dealing with a child and even then control tactics only causes resistance. You’re not running a boot camp, you’re running an organization. Begin by trusting that employees, by nature, want to do good work. Be available to give them advice.

It's obvious that it has become very difficult to function with images nowadays, i.e., on a virtual reality basis.

Now returning to where we started.... the market at present, works on a funny standard, that is a 1,2, and 1,2,0 and a 1,2,3 standard. So basically you got to write down each move [i.e., if you have the time and you are quick on the uptake, by market standards] or else, you are lost!

So, where were we now ?

Now did someone say some-thing ?

Must make an appointment with my psychiatrist!

Now let’s create A as the demand and B as the supply and C as the constant. so that whenever there is a break in communication we can always move over to the other side. In other words, you have to know both sides……….

Oops... ego beckons.... Let’s bathe in it.... or else C cannot control the neurotic....

Now where do the male and female elements fit in such a process ?

NLP or neuro-linguistic-programming should be a lot more organized.... as few understand it

One of the hottest ideas in today’s minds, or let me put it in a better way "the current market mindset" is driven by female masturbation....

P1ersonally, I have nothing against it nor in anybody pleasuring herself, it is just the fact that I don’t own a vibrator store. I could have at least could have made a killing out of this mindset.

Leaving bad investments and dreams aside, if this mindset continues we can definitely expect a lot of ideas to "flow"

The most interesting and humorous aspect is that the female community is going at it with no "hang-ups" let alone, any qualms in discussing same. It is just another "finger in the pie" aspect. Worst case - fingers in different pies, at least from their point of view....

They don’t even need a gynecologist these days

Does this mindset extend to the male species, some of you may ask ?

The male has been at it for centuries.

Unfortunately this turn of mindset has been quite shocking for the member. He for one has never thought of competition from the opposite species. In a way the male member has lost its usual regalia and position and as a result needs some coaxing to even to get in to his previous position, let alone get going...

The jamming is so much that he misinterprets any ideas and as a result he ends up in the man-hole - this for sure isn’t the right path to ecstasy.

It is funny that all this while.... the male species had their fingers in any hole they could find and suddenly, they are out of a job and landing in their own.

Absolutely a drastic thought....

We need a change...

Or else, after the glitter fades, beneath the leather and lace, we're just scared, trying to learn how to love, amid the gaudy after images. And when darkness falls, and we crouch naked and are alone in our slack, aging bodies, snuffling with fear, and snarling at the grinning phantasms of our toilet-flushed dreams, with a fistful of pills to keep us company.

For starters, we could try and think the opposite ... with their members and the male man-hole...

Masturbation apart, let's take on an another issue - to use our ability to laugh.

It is the most powerful thing that we have been given and it is our greatest gift, especially if we can "laugh at ourselves".

When you make fun of what frightens you, you get a mastery over it and gain control.

So go ahead, act silly.

Let yourself act silly and share it.

Wednesday, April 22, 2015

What is Content Marketing

Content marketing is the new market formula for online advertising.

It gives businesses a whole lot of new opportunities in addition to the wide reach that it provides. It allows to businesses to penetrate their market objective faster and easier. In addition, it gives businesses that personal connection to its consumers which would have taken conventional advertising a lot more slower. It is faster, cheaper and lot less cumbersome compared to conventional advertising. In short, content marketing is knowing what your consumers want and translating that need through content.

The key to understanding content marketing is to know what tickles the market’s fancy. You have to put yourself into the customer’s shoes and start thinking like a consumer and make your content relevant. Make it feel that each word is addressed directly to the consumer. Once you have learned to achieve that personal connection with your consumer, you can easily achieve your market objective.

Basically, one of the easiest ways to retain existing clients is to show them that their product choice is still the best decision that they have made. It also makes them feel how valuable their brand is, and gives them a sudden urge to be a part of their lifestyle. This way, by going the content, the consumer is hooked on to the product thereby creating a brand loyalty to the product and is able to relate to the product on a personal level. This is what defines effective content marketing.

Sunday, April 12, 2015

Three Things You Should Know Before Investing

It is a well-accepted fact that you invest your funds if you want to increase your wealth more successfully.

However, investments are considered risky, but smart investors minimize risk by educating themselves and also avoiding the common scams and frauds. Investment scams have risen in the last decade according to information from the BBB (Better Business Bureau and the FINRA (Financial Industry Regulatory Authority).

Listed below are three key steps to be aware of before you take the investment plunge.

Firstly, what exactly do you know about investment – One of the cardinal rules is that if you don’t understand an investment option, avoid it. If you plan to invest in stock funds, it would largely help if you first understand its methodology; how they work and operate. Most stocks and bonds are easy to understand and the funds such as mutual funds and exchange traded funds are also not too complex and are a good place to start your investment education. You can take on more complicated investments as your knowledge increases.

Identify and understand your risk tolerance – Prior to investing, it is better to understand your risk tolerance or how much risk that you will be able to withstand. The “financial risk tolerance” indicates the level of money that you can afford to lose, while the “emotional risk tolerance” indicates your emotional tolerance; whether a loss would put you out of your comfort zone into the anxiety zone.

The next step is about where you plan to invest - While there are a number of brokers out in the market; you have to consider all options depending on your needs and the cost of investing.

While investing can be a great way to build wealth, doing a little research before you plunge will go a long way.

Tuesday, March 17, 2015

What Is Chronic Fatigue Depression And How to Prevent It

I could research the net and go on about Chronic Fatigue Syndrome (CFS) and Fibromyalgia (FM)... but today, I'm too tired to go to all that effort (pun intended !)

So today, I will share something I do know about Chronic Fatigue Syndrome (CFS) .. I know about CFS quite well as I've lived with it for over 12 years..

Chronic fatigue syndrome or CFS is a puzzling condition wherein the afflicted experiences fatigue, tiredness and physical pain for a long period of time.  It is believed that there are over 2 million people who experience CFS in America. Chronic fatigue syndrome can frequently cause problems with work and social adjustment.

Chronic Fatigue Syndrome or CFS can be a very devastating problem if not treated with sufficient care and concern. Fatigue is defined as feelings of extreme exhaustion and tiredness. A person who suffers from chronic fatigue feels restless and is not able to perform his daily duties as he or she does not have the energy to do so.

Chronic fatigue depression is a complex disorder that cannot be improved by bed rest but instead deteriorates by any activity. People with intense fatigue often function at a significantly lower level of activity than they were capable of before the onset of illness.

It is widely perceived that there is no cure for fatigue syndrome. Sleeping, bed rest, and even relaxation will not much help in relieving chronic fatigue syndrome. As the body experiences physical pain and depression, it is also known as fibromyalgia syndrome. A person who is suffering from fatigue will be aware of what is happening to them, but is unable to do anything so as to function better.

Even healthy people are affected by this condition. They may experience weakness, extreme fatigue and also experience problems in concentration, muscles or lymph nodes and severe pain in joints. As per statistics it is women who are likely to be affected by chronic fatigue syndrome.

How To Treat Chronic Fatigue Syndrome

Chronic fatigue syndrome treatments are complex as the illness itself and there are no specific drugs in the form of medication, or anti-depressants for CFS.

Monday, March 2, 2015

What Is Sleep Apnea And How Is it Different From Narcolepsy

Since I was “technically” an epileptic, I was on the usual anti-epileptic drugs. However, little did the doctors realize that my real problem was narcolepsy and sleep apnea. Can’t blame the doctors because narcolepsy is usually mistaken to be a fainting or a seizure disorder.

As of now, my epileptic seizures have virtually disappeared, thanks to a good stress-reduction plan and my midday naps and good support from all around.

Another point I noticed was that I now rarely sleep off while watching television or at work, which was a pretty common thing during the earlier days. In other words, my sleep apnea and narcolepsy symptoms have also gone away..

But, what is sleep apnea and narcolepsy?

Saturday, February 28, 2015

Google Reverses Its Policy On The Blogger Adult Content Ban

Days after announcing a ban on publishing sexually explicit images, Google has reversed its decision to impose the said blanket ban on adult content on Blogger.

Earlier this week Google announced its plans to change its content policy on Blogger. In a statement posted online, the company said that from March 23 this year users "won't be able to publicly share images and video that are sexually explicit or show graphic nudity."

The notice to Bloggers behind the "adult" door read:

"In the coming weeks, we'll no longer allow blogs that contain sexually explicit or graphic nude images or video. We'll still allow nudity presented in artistic, educational, documentary, or scientific contexts, or presented where there are other substantial benefits to the public from not taking action on the content.  The new policy will go into effect on the 23rd of March 2015. After this policy goes into effect, Google will restrict access to any blog identified as being in violation of our revised policy. No content will be deleted, but only blog authors and those with whom they have expressly shared the blog will be able to see the content we've made private."

This U-turn was mainly due to public outrage following its earlier announcement. The move could even have seen a mass exodus from the platform, which meant that Google had to take the negative responses into account.