Social media optimization (SMO) is a process of creating publicity through online methods, communities and websites. In other words, social media marketing is the use of social networks, blogs, online communities, wikis or any two-way media for marketing, PR, sales, public relations and customer service.
Social media marketing can apply to all types of businesses from marketing of hotels to auto dealer advertising. People today frequent numerous websites that act as a social media optimization platform. The videos that are uploaded on these portal like YouTube or other sites that offers blogging facilities, forums and discussion teams further increases the effect of the SMO service.
The main objective of these platforms is to promote products, services or ideas among the people worldwide. This service also operates the methods of social book marking, videos and sharing and blogging of photos. It is an amazing service that gives the guidelines to the websites as how it can reap the maximum benefits. In Internet marketing, you need to pay attention to every detail of how you plan to market your business over the Internet. The wrong processes waste time and money.
This process should include a predefined social media optimization (SMO) strategy. The SMO is a combination of search engine optimization (SEO) and social media marketing (SMM) methods. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts. Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link etc. In short everything SMM needs to correspond with the SEO.
Social Media Marketing (SMM) has become a popular alternative for online business branding. The most common social media networks are Twitter, Facebook, Wikipedia, YouTube and LinkedIn in addition to many others. They are valuable Internet marketing and networking resources for business. On the other hand, there are 5 major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing.
If you choose to do your own search engine optimization and social media marketing, then you need to have a proper online branding strategy
Summarizing, although search engine optimization and social media marketing,
appear to be easy on the surface; it is not a simple process. Hence, your online marketing strategies should include both search engine optimization and social media marketing that in turn create a process called social media optimization.